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Creating a DTC Brand from the Ground Up

Wear Wellness
Role

Fractional CMO, Brand Executive, Creative Director

Industry

Supplements

Services

Brand Strategy, Brand Identity, Packaging Design, Website Design, Creative Direction, Marketing Strategy

The Challenge

Wear Wellness was preparing to launch a new supplement patch brand into the direct-to-consumer market.

The company needed a brand that could launch confidently across retail, Amazon, TikTok Shop, trade shows, and wholesale partnerships from day one.

The opportunity was to build the entire customer experience from the ground up while creating a scalable foundation for both direct-to-consumer and B2B growth.

The Solution

We developed a cohesive brand system that included the brand strategy, visual identity, logo, packaging system, website, sales materials, trade show presence, and creative direction, ensuring every customer touchpoint communicated the same story regardless of where someone discovered the brand.

Key Outcomes

01

Built the company's first consumer brand from the ground up, positioning Wear Wellness to launch across DTC, Amazon, trade shows, and B2B partnerships.

02

Created a unified brand identity across packaging, digital, retail, sales, and trade show experiences.

03

Established a scalable brand foundation designed to support future growth across every customer touchpoint.

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